Flash community set to weather the storm
At FITC Amsterdam Julie Campagna from the Adobe Edge newsletter was there to shoot a video and decided to guage how the economy has affected Flash designers and developers. The overwhelming response was that things are alright. Some people have seen a bit of a slow down, but others are on track or doing even better.
During the March FlashinTO Gathering, we posed this same question to a panel and Hugh Elliott said Flash is the best thing to be doing right now because everyone always wants banner ads. While banner ads won't support us all, there's definitely truth in this. Web based marketing has traditionally been a little more affordable and it certainly enables you to reach a targeted audience that's more likely to spend on your product/service even when money's tight. (I'm hoping to get the videos from this Gathering online soon).
Even struggling businesses such as the newspaper industry know that the web is their strongest chance of survivial. Witness today's announcement that popular Toronto blog, Torontoist has recently spun off into a new company thanks to investment money from three independant investors. Clearly online is the future of journalism for professionals and citizens.
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